Persuade: The 7 Empowering LAWS of the SalesMaker
The definition of a SalesMaker has evolved over the years. Today’s SalesMakers are entrepreneurs or they work in social media and search engine companies, online retail stores, marketing departments, inside/outside sales organizations, and the list goes on. They all share one commonality: they are all in persuasion business
Persuade is not your typical business book. It is filled with stories about life and love, family and friends, and easy-to-use strategies that help you grow your income, influence, and relationships.
Success in business, especially sales, requires that you win with others relationally before you can persuade them financially. It is not enough to sell a product—you must sell yourself. Customers must buy what you are saying before they buy what you are selling. Persuade provides proven skills and strategies that will equip you to connect more quickly, communicate more confidently, and close conversationally.
Top salespeople become the best because they learn from the best. The author includes insightful intelligence from professionals at Facebook, Google, iHeart Radio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft Xbox, Clear Channel Airports, and Zillow who share stories and case studies on how to deploy the power of persuasion they discovered in Persuade.
Foreword by Tom Hopkins
ABOUT THE AUTHOR:
ʻSCOTT HOGLE is a prolific writer and an excellent communicator’, says Bryan Heathman, CEO of Made for Success Publishing. Scott is an author, speaker, 25+ year Broadcast Executive, a Senior Vice President of Sales for iHeart Media, and also carries the credentials of being a Founding Member of the John Maxwell Team. He is married with 2 sons and lives in Honolulu, Hawaiʻi.